Does the cheapest price always rank first?

No, and that’s deliberate.

The Frenzy Score is built on three checks, not one: the price;  how good it really is, measured against the product’s own price history, the product;  how in-demand it is right now, and the store; its track record.

That means a slightly dearer deal from a store with a strong track record can outrank a cheaper one from a store with a poor track record, or one whose “discount” is measured off an inflated original price. Cheaper sticker, weaker deal.

Freshness matters too, recent price drops rank higher than old ones.

Rankings are our honest read on the whole deal, not a price-comparison sort. As always, confirm the final price (including delivery) on the store’s website before you buy.